Kindle Fire taking over Android tablet market

A customer tests out the Kindle Fire tablet. (Lawrence K. Ho / Los Angeles Times

The Kindle Fire is burning up the tablet competition — on the Android side.

Amazon.com Inc.’s tablet computer is catching fire on in a big way, having grabbed 54.4% of the Android tablet market during February, the fourth month it was on the market, according to new data from comScore Inc. That represented almost double of the Fire’s Android market share since December.

The Kindle Fire is in warp drive — far outpacing Samsung’s Galaxy Tab (15.4% of Android), Motorola Xoom (7%), the Asus Transformer (6.3%) and others by Dell, Lenovo and Sony

But the tablet market leader remains Apple’s iPad, which, according to the market research firm IDC, owned about 55% of the tablet market at the end of 2011. Android tablets accounted for about 45%.  This is all great news for Amazon, meaning about 30% of tablets currently shipping are Kindle Fires, making the Fire a close second to the iPad.

Despite efforts by Apple, dismissing the Fire is increasingly difficult to do so. In February, Apple Chief Executive Tim Cook dismissed tablets like the Kindle Fire as inferior:

A cheap prod­uct might sell some units … But then [consumers] get it home and use it and the joy is gone. And the joy is gone ev­ery day that they use it and they wind up not us­ing it anymore.

No one knows for sure how much use the Kinde Fire is getting, but consumers certainly are buying it.

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